What is the purpose of advertising?

• To increase sales by attract new buyers or luring back former customers.
• To build brand awareness and define an identity.
• To introduce new products, changes or special offers.
• To carry out public relations or public service (e.g. BP ads since their spill)

Wandering around the net this weekend, I stumbled on this series of poker room ads that I found a bit perplexing. They are three years old, but I hadn't seen them previously. After watching the series, I was left wondering if they accomplished any of the above goals. The sense of humor was so edgy and perplexing that I wondered what audience they were after.

Decide for yourself in the "Good Poker Players Always..." series: